Jan 8 2013, 10:20

Pirelli PZero @ Pitti Uomo


PZero will present a collection of Pirelli outerwear, knitwear and shoes at Pitti Uomo, a collection where technology intertwines with sartorial passion.

For the 83rd edition of Pitti Uomo, Pirelli PZero presents a men’s collection that is more compact and focused, thus creating a perfect balance between style, quality, innovation and technology, core values that the Pirelli brand and heritage are built on. For next fall-winter the PIRELLI collection re-interprets iconic men’s styles to create an urban collection, ideal for free time, enriched with technical materials and detailing which make the pieces well suited to a functional, dynamic and contemporary lifestyle.

The collection was inspired by three main themes: urban, leisure time and biker.

In the urban line, classic styles such as trench coats, pea-coats and parka jackets have been re-visited and enriched with original ideas such as detachable vests as well as with technical materials like micro rep and laminated flannel with reflective detailing. The line is completed by knitwear in extra-fine wool, shirts and chinos.

The free time segment of the PIRELLI line is made of pieces tailored in high-performance materials like micro ripstop, laminated fabrics and Lycra detailing, typical of active wear and blend harmoniously with wool and flannel. Reversible jackets, puffer jackets with heat-sealed seams that can be folded away into a pouch and padded micro ripstop shirts with quilted tech-flannel shoulders are the key styles in this line. It is rounded out with knitwear in extra-fine wool, cashmere and cotton-cashmere blend in a jacket inspired silhouette, and gauzed cotton pique and two-toned quilted sweatshirts; piece-dyed t-shirts and polo shirts in colourful cotton pique. Enzyme washes and carbon finishes ensure that sweatshirts, t-shirts and polo shirts are ultra soft.

Last but not least, the biker line composed of leather jackets inspired by the world of motorbikes and bikers. Three quarter length jackets and classic biker jackets with the same stitching and silhouettes as the cotton pique sweatshirts.

The footwear is also divided into the three themes: urban, free time and biker. In this scenario, the connection to the world of tyres is even more apparent. The focus is on protection from and resistance to water, style and performance. The new soles are inspired by the tread on the Scorpion tyre, and leave oval prints and the marks of a fast take off. The range includes more outdoorsy styles such as the “Rain Performance” a technical and ergonomic shoe; the polacchino boot in microfiber, ballistic nylon and cordura nylon as well as ankle boots with side zippers for all the bikers. The new PZero collection capitalises on and develops the PIRELLI brand’s core values: technology and solidity, strength and innovation as well as a capacity to astonish our public.

Even the Fortezza da Basso stand impeccably tells the story of the PIRELLI brand with nods to the world of cars, motorsports racing and high performance: studded wheels as a welcome carpet and an industrial ethos inside with carpentry tables where the production materials for making PIRELLI soles are displayed.