Nov 15 2012, 10:30

PIRELLI GOES TO THE MOUNTAINS

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In over a century of history, Pirelli has accompanied the feats of athletes from many sporting disciplines, from motor racing to cycling, tennis, sailing and athletics, providing equipment, instruments and components.
With Pzero, a company of the Pirelli Group, Pirelli extends its reach to the highest mountain peaks, presenting a new line of skiwear, comprising ski jackets, sweaters and trousers for men and women. The PZero clothing stands out for its breathable, waterproof technical fabrics, its clean, simple lines, its sober colours (marine blue, black and grey), and the iconic tyre design printed on its snow jackets.

Alongside its sports clothing, PZero also offers new generation skis stemming from the collaboration between PZero and Head.
These wood and carbon skis come with the innovative anti-vibration system Intelligence Technology and with Power Tubes technology, whereby eight metal elements grant the skis optimal grip on hard snow. Finally, the “3D Diffusor” technology permits optimal turning. Through the partnership with Head, Pirelli has succeeded in guaranteeing the grip, control and resistance of its skis, as of its SOTTOZERO winter tyres™.

This year, the range has been enriched through the company’s cherished collaboration with Burton, the pioneer of snowboard manufacturing, for the creation of a complete set of products designed for the vast community of snowriders.
At the top of the range is the lightweight and high performing Burton ION boot with a Pirelli soleThe Mystery snowboard is Burton’s lightest snowboard yet, in glossy black with gold details.And finally, 2013 Burton Diode EST Made for Pirelli bindings permit total control under all snow circumstances.

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